Psychology of Influence 2026 Update
This Live webinar will occur on the 19th of March 2026
By the end of this webinar, participants will be able to:
- Develop a deeper understanding of how psychological factors influence client behaviour, perception of risk, and the decision-making process.
- Gain greater awareness of the client engagement experience
- Develop the ability to ‘read people’ more effectively
- Build practical persuasion skills that help guide discussions, manage sensitive issues such as risk, fear of change to communicate with clarity and authority.
- Learn strategies to regulate emotional responses, avoid the “emotional roller coaster”, and maintain composure and influence in high-pressure situations.
1 CPD unit –Professional Skills
About your speaker:
Pancho Mehrotra is a training and development professional with over 30 years of experience in sales and training. Throughout his career, he has developed and refined the skills required to communicate effectively with clients at all levels, with a strong focus on understanding the psychology behind how people think, respond, and make decisions.
He is widely recognised for his ability to help professionals better understand and “read” people, enabling them to communicate with greater clarity, confidence, and influence. Pancho’s practical approach to understanding human behaviour has made him a sought-after trainer and keynote speaker at conferences around the country.
Attendees will benefit from his extensive experience, practical insights, and deep understanding of the psychology that underpins effective communication and influence in professional environments.
