• Caroline Maxwell

Strategic Story Telling in the Professional Services Environment

$66.00 $60.00

Strategic Story Telling in the Professional Services Environment – Professional Skills – Create powerful narrative both written and spoken to entice action and learn through real life case studies how to differentiate your message, 1 Hour – 1 Unit CPD

SKU: OD-11-03-19 Category:

Product Description

This Webinar will be available on-demand in March

Strategic Story Telling in the Professional Services Environment

Business Communication in today’s highly competitive online and offline marketplace requires more than just a logical set of facts and figures. We will present the basis for effective and strategic storytelling enabling you and your brand to connect with your audience and create action.

Learning Outcomes:

    1. Understand the difference between story telling and presenting a logical monologue and facts
    2. Understand why emotion plays a key role in decision making especially when there are conflicting options
    3. Develop strategies around audience needs and constraints
    4. Create powerful narrative both written and spoken to entice action
    5. Learn through real life case studies how to differentiate your message

Applicable for Lawyers, Accountants & Financial Advisors

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About your Speaker

Caroline Maxwell,

Corporate Writer, Marketing, Business Development and Communications Specialist

Caroline (Caro) Maxwell is a corporate writer based out of Sydney Australia. She writes leadership profiles and biographies as well as feature and news articles regularly in the finance, building, hospitality and leisure industries. She also specialises in corporate business development, marketing and communications. Caro holds a Bachelor of Business (Marketing) and Master of Arts (Communications) from the University of Technology Sydney.

Caro can be contacted on: Tel. 61 400 390 326

Further Information

This one hour seminar = 1 CPD unit for one fee earner only. Please contact us if you require other fee earners in your firm to watch and record this a part of their CPD requirements (additional charges will apply).

If you have any questions, please call 1300 273 463 or email support@cpdforme.com.au

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