James Short assists small- to medium-sized businesses in managing their most valuable asset – people. His coaching and training programs help business owners develop clear lines of communication with their staff, create a strong, cohesive team and increase efficiency, productivity and goals achievement while keeping true to the vision and mission of the business.

James has over sixteen years of experience as a successful entrepreneur, personal and business coach and has a degree. He is a certified Trainer in NLP (neuro-linguistic programming), Time Line Therapy, Hypnosis and DISC Behaviour Style. His degree in sports science and an understanding of the workings of the mind have given him a strong foundation on which to build a wildly successful business training model.

James believes there are three elements to success in any endeavour:

1. Clarify what you want
2. Clear out any self-limiting thought patterns that block success
3. Create an action plan and follow through with it

James excels at inspiring and motivating his clients, and educating them on the most effective and efficient methods of goals achievement. His clients agree that James has provided them with clarity on what they want to achieve (both in personal and business goals); valuable direction in how to get there; and accountability to make it happen.