Top 10 Marketing Mistakes & How to Avoid Them (2021)
1. Establish whether your business needs marketing in the current economy
2. Identify ten common marketing mistakes by lawyers and strategies to overcome them
3. Learn practical marketing strategies that accelerate business growth
4. Address the do’s and don’ts in law firm marketing
5. Hear the latest updates and trends on digital marketing
1 CPD Unit – Professional Skills & Practice Management
About your Speaker: Peter Heazlewood – Lift Legal
Peter Heazlewood is a Director of Lift Legal and the go-to person in law firm marketing, nationally. Peter draws on his experience as a practicing lawyer and Managing Partner of a progressive law firm for over 25 years. He is especially skilled at decluttering the marketing jargon and analysing the individual needs of law firms to help drive results. Having the industry know-how means he can share valuable insights on how to generate leads and what works for your firm.
Having a wealth of knowledge in law firm marketing, Peter regularly presents to lawyers of small and medium law firms, industry associations such as The Law Society and many premium providers of CPD education for lawyers around Australia.
Peter has the expertise working as a lawyer and the track record to deliver marketing that works for hundreds of law firms nationally.
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